See How We Drive SaaS Growth at Scale
Real companies, real challenges, real results - all in the HRtech space
The Problem
Despite strong product-market fit, the company struggled with a 14% trial-to-paid conversion rate and high customer acquisition costs of $214 per lead. Their generic onboarding flow wasn't addressing different user personas, resulting in confused trial users and abandoned accounts.
The Solution
- Rebuilt the entire onboarding flow with AI-driven personalization based on company size and industry
- Created targeted ad campaigns for specific HR decision-maker personas
- Implemented behavioral email sequences triggered by in-app actions
- Developed custom dashboards showing ROI calculations specific to each prospect's use case
The Challenges
- Integrating AI personalization engine with existing tech stack without disrupting current users
- Balancing personalization depth with onboarding speed and simplicity
- Getting buy-in from product team to redesign core user flows
- Training sales team on new messaging frameworks for different personas
The Results
The Problem
Long sales cycle averaging 120+ days with prospects going dark after initial demo. Low engagement with trial users and difficulty demonstrating value quickly enough to prevent churn. The company was bleeding marketing budget with minimal pipeline to show for it.
The Solution
- Developed content-driven nurture funnels with case studies and ROI calculators
- Automated demo scheduling with personalized pre-call materials
- Created role-specific email campaigns for different stakeholders (CHRO, CFO, IT)
- Built interactive product tours highlighting quick wins for trial users
The Challenges
- Creating distinct value propositions for C-suite, HR leaders, and IT stakeholders
- Reducing sales cycle without compromising deal quality or average contract value
- Building trust with enterprise buyers in a crowded analytics market
- Coordinating messaging across multiple decision-makers in each account
The Results
The Problem
Inconsistent pipeline with no clear attribution model. Marketing couldn't prove which channels drove actual revenue, making budget allocation a guessing game. Average deal size was stagnating at $18K despite targeting enterprise clients.
The Solution
- Implemented comprehensive multi-touch attribution using Segment and HubSpot
- Launched account-based marketing campaigns targeting F500 HR teams
- Optimized pricing page presentation with social proof and value-based messaging
- Created executive briefing materials for C-suite stakeholders
The Challenges
- Building attribution model that accounts for 6+ month sales cycles
- Shifting from SMB to enterprise without alienating existing customer base
- Justifying higher price points with quantifiable ROI metrics
- Aligning marketing and sales on lead quality definitions and handoff processes
The Results
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